Strategy, values and vision

Our strategy will guide our operations until 2025. The strategy is based on our enduring values: courage, reliability and sustainability – with joy and passion. In keeping with our core task, we are responsible for making sure that the pension funds our customers entrust us with are secure. Our vision is: We support you in a world that’s going through incredible change.

Strategy builds on our core task and enduring values

Varma's strategy is based on our enduring values and core task.

Varma’s core task is to secure pensions. We are responsible for making sure that the pension funds our customers entrust us with are secure.

Our goal is to prove that we are worth our customers’ trust by being the most solvent, efficient and influential earnings-related pension insurance company. We provide the best client bonuses, smooth digital services and high-quality pension insurance services. We are a sustainability pioneer in what we do.

Our vision is: We support you in a world that’s going through incredible change.

We are guided in our work by our values: courage, reliability and sustainability – with joy and passion.

  • Courage: We boldly find new ways of working, together with our customers. Our courage stems from trust, co-operation and strong competence.
  • Reliability: We work openly and with integrity. We keep our promises to clients, partners and each other.
  • Sustainability: We continuously develop our responsible ways of operating. For us, sustainability means making long-term choices to secure pensions and improve operational efficiency.
  • We work and live our values every day with joy and passion.