Sponsorships

For Varma, sponsorship and related partnerships are part of our marketing efforts. Sponsorship should contribute to achieving our strategic goals and help build the brand image that we are trying to achieve for Varma.

Sponsorships

When choosing sponsorship, we assess

  • whether the co-operation partner supports Varma’s strategy and brand and shares the same values
  • to what extent the project to be sponsored is aligned with Varma’s sustainability focus areas, and
  • what its societal significance is.

The sponsoree must also conduct itself responsibly and according to sustainable values.

Varma does not grant financial support to political parties.

You can send sponsorship inquiries and applications by email to sponsorointi(at)varma.fi. In the application, you must address the above-mentioned criteria and provide the following information:

  • what project the sponsorship and support are targeted at (culture/sports/science/society/environmental protection/other),
  • how it is linked to Varma,
  • how you would use the support received from Varma,
  • how Varma would benefit from the co-operation and
  • how the project promotes sustainability.

We also need information on any other companies from which you are receiving or have applied for financial support.

Supporting growth as a theme

The current theme for sponsorship collaboration is supporting SMEs' growth platform and their leap to international growth.

The Finnish Enterprise Agencies

The Finnish Enterprise Agencies promote entrepreneurial growth in Finland. Varma supports the Enterprise Agencies' activities so that everyone could develop their business idea into a profitable business. Local Enterprise Agencies provide free business counselling to anyone who has a business idea or an existing business.

Finnish Enterprise Agencies

Kasvu Open and Growth Collective Finland

In relation to the theme of growth, we have entered into sponsorship collaboration with Kasvu Open and Kasvuryhmä (Growth Collective Finland). Kasvu Open helps small and mid-sized companies prepare for nationwide growth. Growth Collective Finland supports the peer work of mid-sized companies and their preparation for a strong period of growth and internationalisation.

Kasvu Open

Kasvuryhmä